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Hoylake Village Life formed in late 2009 out of a concern about the number of empty shops in Hoylake. We explored opportunities to fill empty shops with temporary uses; for example pop-up galleries and shops. We met with local landlords and agents, businesses and other stakeholders. We quickly realised that, in order to tackle the problem effectively, our energies were best spent addressing the causes rather than the symptoms.

In 2009, Hoylake had the fifth highest vacancy rate in Wirral and was the lowest performing town centre in Wirral, according to the UK retail rankings. Combining this data with UK average spending, available comparison retail floorspace, and catchment population, we discovered that Hoylake’s potential turnover, based on national averages, is between £45-£60 million per annum.

In 2009, turnover was £15 million.

We are seeking to prove that Hoylake can realise its full potential; that together we can develop a strong sense of identity and pride in our village, and make the most of Hoylake’s many excellent assets to ensure a more prosperous and, importantly, more sustainable local economy.

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This is what we do. Click here to dowload a pdf of our 'Story So far'...